Muscat, Oman. Open to senior roles in the GCC and India.
Vishal
Gupta
Growth and go-to-market leader for fintech and digital products. I lower what customers cost and raise what they're worth.
agritech, D2C
India and Oman
Brands I've grown
Selected case studies
Each one starts with a business problem and ends with a number.
Tripling Thawani Store sales in one quarter
Microfinancing-led e-commerce: acquisition, funnel and channel work that grew sales 200% in 3 months.
Read the case studyCutting Ninja Mandi CAC from INR 5,000 to INR 650
Retargeting, digital-led sales and benefit-led marketing for a trader platform.
Read the case study#BetterLives: a INR 5 Cr national rebrand
Brand film and campaign that reached 91Mn views and lifted awareness 11%.
Read the case studySame customer. 87% cheaper to win.
At Ninjacart, field-sales-led trader acquisition cost INR 5,000 a head. Retargeting, digital-led sales and benefit-led messaging brought it to INR 650, then loyalty and referral programs grew trader acquisition 5x.
Read howWhat I bring to a leadership team
Vishal Gupta is a growth, go-to-market and marketing leader with 11+ years across fintech, digital payments, agritech, D2C and digital products. He currently leads digital marketing, growth and GTM at Thawani Pay in Muscat, Oman.
Go-to-market
Positioning, segmentation and launch plans for category-first products.
Efficient acquisition
Performance, affiliates, referral and loyalty engines tuned to CAC and LTV.
Brand building
From research and personas to INR 5 Cr national campaigns.
Data and attribution
Adjust, GA4, Amplitude and Microsoft Fabric, so decisions rest on real numbers.
Need growth that shows up in the P&L?
Open to senior growth, marketing and GTM leadership roles across the GCC and India.