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Crafting Brand Voice and Positioning with Archetypes: The Ninjacart Rebranding Journey
Introduction: A compelling brand voice isn’t just about tone, it’s about identity, intention, and emotion. It’s how your brand feels to...
Vishal Gupta
Jul 93 min read
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Marketing Leadership in the AI Era: Balancing Creativity, Data & Trust
Introduction: Marketing leadership is undergoing a transformation. With AI reshaping everything from audience targeting to content...
Vishal Gupta
Jul 32 min read
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