Hello! I'm Vishal Gupta
Marketing Leader with experience in driving business growth through innovative digital strategies, performance optimization, and customer-centric product marketing. Pursuing a challenging role to leverage expertise in driving data-driven marketing initiatives, scaling customer acquisition, and aligning go-to-market strategies with business objectives, while leading high-impact teams in a dynamic, growth-focused organization.
Vishal Gupta
360 Degree Marketer | Digital, Growth & Product Marketing Leader
vishuchi89@gmail.com
+91-9176095922
EXPERIENCE
DEC 2022 to JUL 2025
Head of Digital Marketing
Ninjacart
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Establishing and evolving the long-term digital marketing vision and roadmap aligned with overall business objectives and customer needs for all sub brands
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Leading CRM and lifecycle marketing initiatives to enhance user engagement, retention, and upsell opportunities.
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Monitoring market trends, competitor positioning, and emerging technologies to identify growth opportunities and poitioning of Ninjacart
MAR 2022 to SEP 2022
Hirect
AVP - Product Growth
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Established KPIs, dashboards, and reporting frameworks to monitor performance across all marketing functions.
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Devised and implemented a monetization model
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Growth hacks for Growth Levers
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Lead all alternate channel fo acquisitiona and offline branding
APR 2021 to MAR 2022
Digital Marketing Manager
Avail Finance
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Drive Acquisition at a desired CAC
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Create Dashboards and Growth Models
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Lead Performance Marketing and optimize channels
DEC 2018 to APR 2021
Digital Marketing Manager
Vakilsearch
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Setup Customer lifecycle management and lead the marketing automantion
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Create Dashboards and lead analytics for data driven decisioning
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Lead offline and alternate Channels
Past
Experiences
EDUCATION
2013 to 2015
PGDM - Marketing and Finance
Great Lakes Institute of Management
Chennai
2.97 GPA
2007 to 2011
B.Tech - Electronics and Communication
Institute of Emngineering and Emerging Technologies
Baddi
64.5%
SKILLS
360° Marketing Strategy
Go-to-Market Strategy & Execution
Brand Building & Positioning
Demand Generation & Digital Growth
Product Marketing & Customer Insight
Leadership & Team Collaboration
EXPERTISE
Go-to-Market Strategy
Expert in crafting and launching GTM plans that align product strengths with market opportunities. From market research and audience segmentation to campaign rollouts and lead funnels, I’ve successfully led multi-channel GTM strategies across Southeast Asia and India — generating qualified leads and opening new revenue streams.
Brand Building & Positioning
DescriSkilled at developing brand identities that resonate. I help brands find their voice, shape their story, and position themselves to stand out in competitive landscapes. Whether it’s a D2C product, SaaS platform, or an agri-tech solution, I build emotional and strategic brand recall that drives customer trust and loyalty.be your expertise and accomplishments in this area.
Digital Marketing & Growth Performance
Hands-on with end-to-end digital marketing — SEO, paid media, email automation, social campaigns, and analytics. I’ve led campaigns that not only lower acquisition costs but also improve retention and engagement. I combine creative thinking with data-driven execution to grow traffic, conversions, and ROI.