Digital Marketing Manager at Vakilsearch

Marketing Automation & CRM Ownership

• Spearheaded 25+ automated journeys post gateway service acquisition to drive repeat purchases and customer LTV.

• Built a fully integrated omnichannel ecosystem (App + Web) using tools like Gamooga, WebEngage, Amazon SES, SendinBlue.

• Created custom journeys based on behavior and product lifecycle, increasing active user engagement by 47%.

• Increased follow-on service sales by 28% vs. control through intelligent segmentation and personalized nudges.

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Performance Marketing & Demand Generation

• Owned full-funnel performance campaigns across Google Ads, Facebook Ads, and affiliate channels — driving cost-effective lead generation and improved conversions.

• Devised keyword + content strategy, optimized demand-supply alignment through integrated digital and in-house campaigns.

• Created P&L models for the marketing function, driving efficient budget allocation and campaign-level ROI optimization.

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Analytics-Driven Decision Making

• Leveraged Google Analytics & CRM data to analyze traffic, leads, cohorts, and retention trends.

• Ran A/B tests on messaging and funnel flows to improve campaign performance across SMS, Email, Push, In-App, and IVR.

• Performed market research and competitive benchmarking to shape pricing, communication tone, and offer strategies.

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Product-Led Growth & Website Hacks

• Introduced high-converting features like:

  • Business Calculators and Automated MCA Pricing Tools

  • Transactional Bot Hacks for document workflows

  • Lead capture tool optimizations, boosting visitor-to-lead rate from 0.1% to 1.2%

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App Marketing & Growth Loops

• Launched "Refer & Earn" program with a 7% conversion rate

• Implemented coupon code campaigns driving 1K+ monthly transactions

• Introduced ‘Doc on the Go’ feature suite — together driving an estimated 2% uplift in overall sales

• Developed Vakilsearch Privilege, an exclusive customer success program with account manager support.

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Partnerships & Strategic Alliances

• Drove channel sales via brand partnerships with Flipkart, Amazon, Oyo & others, contributing ~10% of monthly revenue

• Negotiated barter + cost-efficient deals with ecosystem players for lead sharing and brand amplification

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Leadership & Stakeholder Alignment

• Represented Marketing in weekly board-level meetings, reporting directly to management.

• Collaborated with Sales, Product, and Strategy teams to plan GTM rollouts, customer programs, and funnel experiments.

• Owned task planning, project tracking, and execution follow-ups for the marketing team.