Head of Digital Marketing at Ninjacart
At Ninjacart, I led transformative marketing initiatives across brand, performance, and lifecycle — bridging B2B and B2C to unlock scale, efficiency, and engagement.
Key Result Areas
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Strategic Vision & Roadmap:
Defined and evolved the long-term digital marketing roadmap aligned with Ninjacart’s growth and customer-first mission, balancing performance with brand equity.
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Channel Mix Optimization:
Engineered the ideal mix of paid, earned, and owned channels to drive customer acquisition, retention, and reactivation across diverse segments — from farmers to global buyers.
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Full-Funnel Lifecycle Marketing:
Built end-to-end customer journeys integrating CRM, engagement, and referral strategies to maximize LTV and user stickiness.
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Market & Competitive Intelligence:
Leveraged real-time data, market insights, and competitor movements to identify white spaces and emerging opportunities.
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Executive Stakeholder Management:
Partnered with the C-suite to align marketing KPIs with business goals, translating campaign metrics into boardroom-level narratives.
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Thought Leadership & Brand Voice:
Represented Ninjacart in the ecosystem through events, media content, and strategic storytelling to build industry authority.
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Impact Highlights
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Rebranding Success:
Led the ₹5 Cr #BetterLives campaign, boosting brand awareness by 11%, acquiring 2,000+ high-LTV users (₹30,000 each), and reaching 91Mn users with 7.5% video completion and 2.5% CTR.
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Growth in Product Efficiency:
Cut CAC for Ninja Mandi from ₹5,000 to ₹650 using sharp retargeting, digital sales enablement, and benefit-first messaging.
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App Growth & Retention:
Achieved ₹8 CPI and 85% ad relevance for Ninja Kisan, while increasing daily active users by 28% through hyper-personalized content.
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Loyalty & Referrals:
Conceptualized and launched Elite Card, a referral + loyalty program that 5x trader acquisition and tripled onboarding speed.
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Influencer-Led Storytelling:
Drove rich engagement via influencer activations and original content marketing, strengthening Ninjacart's voice in the agri-tech space.
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Community Activation:
Hosted Traders Meet events across top markets, leading to a 33% jump in product usage and 10% growth in referrals.
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Marketing Automation & CRM:
Set up targeted drip campaigns for Ninja Global (15% open rate; target 20%) and implemented Zoho CRM to optimize lead workflows for Ninja Mandi & Tech Ventures.
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Agency Partnerships:
Managed external agencies (Publicis, NextLabs, NeoDesynz) for rebranding, SEO, ASO, and growth marketing initiatives.