AVP Product Growth at Hirect

As AVP - Product & Growth at Hirect, I have been at the forefront of product innovation, growth strategy, and revenue expansion — blending Indian market insights with global product execution to build a sustainable and monetizable hiring platform.

Key Result Areas

Product Leadership & Global Collaboration

• Coordinated with global PM teams, translating Indian hiring behavior into actionable product insights and workflows.

• Owned the end-to-end product roadmap, leading a team of PMs to create and prioritize BRDs based on user feedback and RICE scoring models.

• Implemented Agile practices using JIRA, ensuring iterative delivery and continuous improvement.

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Revenue Growth & Monetization

• Introduced monetization strategy for recruiter-facing features, generating INR 20L revenue in the very first month.

• Enabled category-level paid acquisition campaigns, maintaining a benchmark B:C ratio of 1:10 across verticals.

• Designed and deployed product-led growth levers to convert free users to paying customers through value-driven nudges.

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Funnel Optimization & User Acquisition

• Reduced CAC by 96% by optimizing Google Ads through custom event-based bidding strategies in Universal App Campaigns (UAC).

• Launched affiliate marketing channels, cutting acquisition costs by 58% while expanding reach and diversifying lead sources.

• Improved funnel efficiency by 20% with targeted UI/UX upgrades based on behavioral insights and conversion data.

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Process Automation & Operational Efficiency

• Onboarded and customized Salesforce CRM, improving business development productivity by 27%.

• Automated company verification via GST validation, reducing TAT from minutes to ~45 seconds — creating a seamless onboarding experience for recruiters.

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Engagement & Retention Growth

• Designed and executed notification + communication journeys for both recruiters and job seekers — leading to a 36% uplift in DAUs at near-zero cost.

• Created nurturing flows and in-app triggers that accelerated engagement, improved matching, and increased time-in-app.