Digital Marketing Manager at Avail Finance

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• Customer Lifecycle & CRM Automation

  • Built and optimized 23 automated journeys for various customer segments — driving transactional nudges, reactivation loops, and retention-focused flows.

  • Improved user funnel efficiency by 1.3% and returning user rate by 22% via behavior-led, time-optimized communication.

  • Scaled DAUs by 12% (up to 68K) and MAUs to 10Mn, with consistent 25% month-on-month growth.

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• User Engagement & Funnel Deepening

  • Managed cross-channel communication: SMS, Email, IVR, Push, In-App, Rich Media, FB Retargeting, dynamically optimized to user behavior and preference.

  • Achieved 6.5% CTR by leveraging personalization and optimal send-time intelligence.

  • Launched utility-led features (e.g., PF check, Bank balance check) based on user insights from surveys, polls, and SWOT analysis.

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• Performance Marketing Ownership

  • Led end-to-end paid acquisition via Google, Meta, affiliate platforms, and app networks.

  • Reduced CAC and improved ROAS by aligning creative hooks with user intent and lifecycle stage.

  • Managed custom audience retargeting, uninstall winbacks, and lookalike expansion to optimize acquisition funnel.

  • Synced Appsflyer events with product teams to track quality installs and optimize for high-value actions — resulting in a 13% lift at the bottom of the funnel.

  • Introduced Flyy-powered referral program, unlocking a cost-effective acquisition loop with scalable virality.

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• Affiliate & Partner Network Management

  • Onboarded and managed 22+ affiliate partners (including InMobi, Affle, Mobistroke), integrating with CRM events to ensure payout only on high-intent funnel milestones.